Welcome to Duct Tape Theory
Duct Tape Theory features tastemakers, athletes, brands and culture in sports, action sports, lifestyle, travel, and the outdoors through audio, video, and the written word.
I've spent over a decade watching sports media become increasingly homogenized and corporate. Duct Tape Theory exists because there's still room for independent voices in this space. There's still an appetite for content that respects your intelligence and doesn't insult it.
Whether you're here for the goss, the personal stories, the deep dives, or to understand these beautiful, often dysfunctional brands, you're in the right place.
Welcome to Duct Tape Theory. Let's see where this goes.
If you are still with me, here’s a 10% discount code as a thank you and encouragement to swap those Starbucks lattes for Duct Tape Theory and its purpose.
Hi, my name is Sunny
I'm a brand marketing expert, content marketer, brand builder, writer and brand storyteller who has worked for the better part of the last 15 years in action sports, sports, lifestyle, and outdoor.
After stints at Billabong, Volcom, Firewire, Surfstitch, among others, I’m now helping brands in the space communicate better through story-driven content.
