Raw Files - Sustainability
Raw Files - Sustainability
B-roll from Chapter 3
We invite you back into the editing bay to experience a special kind of Raw File that laid the foundation for our Sustainability chapter.
Raw File - Adam Hall
Unpacking eco brands' dirty laundry
We went deep into the trenches, with industry strategist Adam Hall turning our initial 20 minute interview into a jaw dropping 2 hour journey on the overused jargon, hypocrisy, and half-truths too often seen these days when it comes to environmental promises.
Through decades building brands focused on quality over quantity and purpose over profits, Adam has seen behind the curtain of many major companies appearing "eco-friendly" in the limelight, but still stuck in harmful old ways backstage.
His insights on typical greenwashing tactics used today were startling, frustrating, yet eye-opening in a world where we all need to separate authenticity from embellished marketing.
In our wide-ranging raw dialogue, we dove deep on everything from feel-good chatter versus measurable impact, creative "greenhushing" spin tactics, how consumers can educate themselves to make truly sustainable buying choices, and why regulations need more teeth to enforce environmental claims made by brands today.
Adam brought heat to the conversation with a refreshing balance of passion and pragmatism.
Lots to learn here!
In case you haven’t had the chance to listen to Chapter 3 - Sustainability yet
