Duct Tape Theory | Sunny Fassler | Substack

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premium

The 115%: Athletes, faith, and the fragile deal with God

Why the 100% versus 115% debate is more complicated than either believers or skeptics want to admit.

Aug 26 •

Long read | When selling nothing becomes everything: How lifestyle brand advertising sanitized itself into irrelevance

What the American Eagle debate reveals about the sanitation of brand marketing - and what it means for the future of sports and lifestyle marketing.

Aug 19 •

freemium

When walking away means moving forward

Taking a break from competition is no longer a career suicide.

Feb 10 •

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