Duct Tape Theory

Long read | Was this the most c(r)ooked World Cup?

How a Swiss non-profit staged the most lucrative World Cup ever and made everyone else pay for it.

Jul 23 • Sunny

August 2025

The 115%: Athletes, faith, and the fragile deal with God

Why the 100% versus 115% debate is more complicated than either believers or skeptics want to admit.

Aug 26, 2025 • Sunny

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Long read | When selling nothing becomes everything: How lifestyle brand advertising sanitized itself into irrelevance

What the American Eagle debate reveals about the sanitation of brand marketing - and what it means for the future of sports and lifestyle marketing.

Aug 19, 2025 • Sunny

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December 2024

"The money's gone". Inside the surf industry's multi million dollar collapse with O'Neill's VP of Sales Paul Harvey

Welcome to Pulse Check. We only surface when shit gets real."

Dec 5, 2024 • Sunny

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22:13

November 2024

The day surfing stopped being about winning

Shaun Tomson on loss of a child, vulnerability, and the path to the other side

Nov 19, 2024 • Sunny

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44:21

Raw Files - rock bottom, addiction & the pro tour with Beyrick De Vries

The funny guy's not laughing anymore

Nov 7, 2024 • Sunny

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1:02:04