Duct Tape Theory

The 115%: Athletes, faith, and the fragile deal with God

Why the 100% versus 115% debate is more complicated than either believers or skeptics want to admit.

Aug 26 • 

Sunny Fassler

1

Long read | When selling nothing becomes everything: How lifestyle brand advertising sanitized itself into irrelevance

What the American Eagle debate reveals about the sanitation of brand marketing - and what it means for the future of sports and lifestyle marketing.

Aug 19 • 

Sunny Fassler

2

February 2025

When walking away means moving forward

Taking a break from competition is no longer a career suicide.

Feb 10 • 

Sunny Fassler

3

1

December 2024

"The money's gone". Inside the surf industry's multi million dollar collapse with O'Neill's VP of Sales Paul Harvey

Watch now | Welcome to Pulse Check. We only surface when shit gets real."

Dec 5, 2024 • 

Sunny Fassler

7

22:13

November 2024

The day surfing stopped being about winning

Watch now (44 mins) | Shaun Tomson on loss of a child, vulnerability, and the path to the other side

Nov 19, 2024 • 

Sunny Fassler

1

44:21

Raw Files - rock bottom, addiction & the pro tour with Beyrick De Vries

Watch now (62 mins) | The funny guy's not laughing anymore

Nov 7, 2024 • 

Sunny Fassler

1:02:04

October 2024

Raw Files - getting personal with Kassia Meador

Watch now (50 mins) | Completely losing yourself might be the best thing that ever happens to you

Oct 30, 2024 • 

Sunny Fassler

1

49:40

July 2024

Raw File - Ramzi Boukhiam

The story of the first Arab surfer to ever crack the CT

Jul 25, 2024 • 

Sunny Fassler

28:50

January 2024

Can "sustainability" actually hold us back?

Finisterre's Tom Kay argues why the inherent vagueness of "sustainability" enables slacktivism - and a pathway forward.

Jan 9, 2024 • 

Sunny Fassler

6

October 2023

Waves of change - how street children find meaning in surfboards

Two countries. Two programs. One purpose

Oct 10, 2023 • 

Sunny Fassler

4

1

August 2023

The island that speaks a thousand languages

An odyssey of culture and connection

Aug 2, 2023 • 

Sunny Fassler

2