Archive - Duct Tape Theory

The 115%: Athletes, faith, and the fragile deal with God

Why the 100% versus 115% debate is more complicated than either believers or skeptics want to admit.

Aug 26, 2025 • Sunny Fassler

Long read | When selling nothing becomes everything: How lifestyle brand advertising sanitized itself into irrelevance

What the American Eagle debate reveals about the sanitation of brand marketing - and what it means for the future of sports and lifestyle marketing.

Aug 19, 2025 • Sunny Fassler

December 2024

"The money's gone". Inside the surf industry's multi million dollar collapse with O'Neill's VP of Sales Paul Harvey

Watch now | Welcome to Pulse Check. We only surface when shit gets real."

Dec 5, 2024 • Sunny Fassler

22:13

November 2024

The day surfing stopped being about winning

Watch now (44 mins) | Shaun Tomson on loss of a child, vulnerability, and the path to the other side

Nov 19, 2024 • Sunny Fassler

44:21

Raw Files - rock bottom, addiction & the pro tour with Beyrick De Vries

Watch now (62 mins) | The funny guy's not laughing anymore

Nov 7, 2024 • Sunny Fassler

1:02:04

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